The Microsoft 365 Conference is the largest in-person gathering of Microsoft engineers and community in the world. Our client, CoreView, was a platinum sponsor for the event, making return on their investment paramount.
Creo kicked into high gear immediately, leveraging our Event Promotions Comms Pack™. Armed with all the pertinent details of CoreView’s sponsorship, Creo developed all the promotional copy and graphic design, including:
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Meeting and demo registration pages
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VIP dinner invitations for the sales team
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Email campaigns for on-site events and experiences
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Social media copy and design
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Event-related press releases
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Emails for CoreView’s partner organizations
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On-site materials and handouts
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Post-event emails
As CoreView said themselves, “To say that we were the center of the action would be an understatement.”
Results included:
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32,400 impressions for CoreView logo/brand over the two-day event
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145 attendees from 124 unique companies (not including attendees just looking for swag!)
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230+ attendees at the CoreView speaking session (standing room only)!
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30 sales leads from named companies requesting a follow-up meeting